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How To Target Your Ads


How To Target Your Ads


Ads are essential part of a successful advertising campaign. Targetting ads to the right customers is a big challenge for your advertising campaign. You have to designed the perfect ads to attract your customers to your business. Your ads alone will not help you to reach your goal. Adwords offer different ways of targeting your ads.
Here are few steps below to target your ads on Google search and the Google Search Network.

Keyword Targeting

Choose words or phrases very relevant to your product or service, so that your ads appear when someone use those terms to search on Google or search partner sites, like AOL, you should create a highly relevant keyword list, so you increase your chances to show your ads to the most interested customers.
Location and Language Targeting

Choose the language and geographic locations, such as country, region or city, where your desired customers are located. After you set these targeting options, Google Adwords determines who to show your ads based on different factors.
Device Targeting

Choose to show ads when people search on their computers, mobile phones with full browsers, like iPhones and Android devices, or tablets. Depending on your goals. You can target one or multiple devices.

 
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Posted by on March 15, 2013 in Google Adwords

 

Adwords Campaign Setting


Adwords Campaign Setting


There are few options in Adwords Campaign Setting.

General: This is the option where you should enter your camapign whatever you want and you can pick your campaign type here. Adwords enters a deafult name if you not your one. You should choose a campaign which clearly describe the theme of the campaign so that you can easily find it in your account. Your campaign name will not visible to your customers.
It is depends upon your choosen campaign type that which settings will be shown when you create or edit your campaign, such as Budget and Targetting.
Locations and Languages : Here you can select locations and languages, depending on your campaign type. Your ads will typically appear to people located in those location who have selected of those languages as their preference.
Networks and Devices : Here you can select networks type where you want your ads should appear, whether it is on search results pages like Google, or on other Google’s partner sites to show ads, by default Enhanced Campaigns target all types of devices.
Bidding and Budget : Here you can choose a bidding option based on whether you want to bid on Impressions or Clicks, or if you want to automate your bidding. You can also define your daily budget, the very amount you want to spend on average each day for your ad campaign. Whatever your budget is totally depends upon you, and you also change your budget whenever you want.
Ad Extensions : Ad extensions let you include even more information with your ads. For example, you can select extensions that include your store address or phone number.

Advanced settings:There are several advanced settings from which you can choose:

  • Schedule: set a start and end date for your campaign.
  • Ad scheduling: choose certain days or hours of the week for your ads to show.
  • Ad delivery: decide whether your ads should be shown evenly throughout the day, or when they’re more likely to get clicks or conversions. 
Note: If a campaign contains multiple ads, the settings of that campaign apply to all ads within it. 


Hot Tips : If you’ve already set up a similar campaign and you want to use the same settings, you can save time by loading the settings from your existing campaign into your new campaign. You’will see this option in the General settings section, just under the campaign type.
 

How To Create Your First Campaign On Adwords

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Create Campaigns On Adwords
 

Choose the campaign type that’s right for you

As soon as you get started with your campaign setup, adwords asked you to pick a camapign type. This will decide which settings you see as you customize your campaign, like which types of ads you will design and where customers can see them.
 
Choose the relevant campaign type which is appropriate for your goals. Keep in mind that once you saved your campaign type, changing types further means some features may be hidden or deactivated.
 

Campaign Types

When you create a campaign, adwords ask you to choose a campaign type. It is depend upon campaign type that which settings adwords will show you as you create or edit your campaign, setting like budget and targeting.
 
Before choosing campaign type you will have to pick which networks you want to target your ads, There are three types of network. Search Network only, Display Network only, or both Search & Display Network.
 
1. Search and Display Networks
In this Network your ads will show on the Google Search Network, which includes Google Search, Shopping, Maps, and search sites that partner with Google, like AOL, as well as on Google sites like Gmail, YouTube, Blogger and Google Finance, This is a good way to reach widest set of possible customers.
 
2. Search Network only
In this Network your ads will show on the Google Search Network, which includes Google Search, Shopping, Maps, and search sites that partner with Google, like AOL.
 
3. Display Network only
In this network your ads will show on Google’s network of partner websites, as well as Google sites like Gmail, YouTube, Blogger and Google Finance.
 
Now you will have to choose which more specific subtype of campaign you want to create. If you want an effective campaign with least complications, Standard campaign type is good for you. Details of features of subtype of campaigns below.
 

Search and Display Network campaign types

 
Campaign Type
Summary
Available Features
Unavailable Features
Standard
Keyword-targeted text ads for Search and Display Networks
Basic location targeting.
 
Basic bidding and budget settings.
 
Common ad text extensions to include a phone number, URL, location, or social link.
Product ad extensions
Advanced social and experimental settings
Ad scheduling and ad delivery method options
Advanced location options
Advanced language targeting
Mobile app extensions
Advanced keyword matching
IP exclusions
The Display Network tab, which includes targeting methods such as managed placements, topics, remarketing, interest categories, and demographics
All features
All the features and options available for the Search and Display Networks
All the standard settings, plus ad delivery methods and all ad extensions
None
 

Search Network only campaign types

 
Campaign Type
Summary
Available Features
Unavailable Features
Standard
Keyword-targeted text ads showing on the Google Search 
Network.
Basic location targeting
 
Basic bidding and budget settings.
 
Common ad text extensions to include a phone number, URL, location, or social link.
. Product ad extensions.
 Advanced social and  experimental settings.
Ad scheduling and ad delivery method options.
Advanced location options.
Advanced language targeting.
Mobile app extensions.
Advanced keyword matching.
IP exclusions
Product listing ads
Ads promoting your product inventory from Google Merchant Center.
Features and options essential to providing product details.
Advanced location options.
Product ad extensions
Sitelinks.
Advanced social and experimental settings.
Advanced keyword matching.
All features
All the features and options available for the Search Network
All the standard settings, plus ad delivery methods and all ad extensions
None

Display Network only campaign types

Campaign Type
Summary
Available Features
Unavailable Features
All features
All the features and options available for the Display Network.
All the standard settings.
Option to target by operating systems, device models, carriers and wireless networks.
Ad delivery methods and all ad extensions.
None.
Mobile apps
Ads on the 
Google / AdMob network of mobile apps.
Settings needed to reach users on mobile applications.
Option to target by operating systems, device models, carriers and wireless networks.
Ad scheduling and ad delivery method options
Product ad extensions.
Advanced social and experimental settings.
Advanced location options.
Mobile app extensions.
Advanced keyword matching.
Sitelinks.
Advanced language targeting.
IP exclusions.
Remarketing
Ads targeting people who have previously visited your website
Keyword and audience features needed to create a remarketing campaign.
Option to target by operating systems, device models, carriers and wireless networks.
Advanced social settings
Advanced location options.
Product ad extensions.
Advanced keyword matching.
Mobile app extensions.
Advanced experimental settings.
 
 

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PPC (Pay-Per-Click) Advertising

PPC (Pay-Per-Click) Advertising
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PPC (Pay-Per-Click) worlds one of the most popular online advertising technique. Works on websites, advertising networks and specialyy on search engines like Google, Yahoo, MSN, Yandex etc. PPC advertising works on sponsored links that’s are in the form of text ads. That ads are closely relevant to search results, where an advertiser pays a particular amount for clicks on those links.
In other sense we can say, PPC advertising depends upon biding for the top or leading position on search engines listings and results, the higher bids get higher positions on the search results.
PPC advertising is also known as
  • Pay per placement
  • Pay per performance
  • Pay per ranking
  • Pay per positions
  • Cost per click
Procedures to start  PPC advertising
  1. Setting up an account and deposit funds.
  2. Create a keyword list
  3. Choose and setup an account with PPC search engines (Google, Yahoo) etc.
  4. Bidding on the ad placement
  5. Write your product or service related ad copy
  6. Setting up the landing pages for your ads
  7. Place the advertisement in the search engine
 
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Posted by on February 27, 2013 in Google Adwords, PPC Advertising

 

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PPC (Pay-Per-Click) Advertising


PPC (Pay-Per-Click)  Advertising



PPC (Pay-Per-Click) worlds one of the most popular online advertising technique. Works on websites, advertising networks and specialyy on search engines like Google, Yahoo, MSN, Yandex etc. PPC advertising works on sponsored links that’s are in the form of text ads. That ads are closely relevant to search results, where an advertiser pays a particular amount for clicks on those links.

In other sense we can say, PPC advertising depends upon biding for the top or leading position on search engines listings and results, the higher bids get higher positions on the search results.

PPC advertising is also known as

  • Pay per placement
  • Pay per performance
  • Pay per ranking
  • Pay per positions
  • Cost per click


Procedures to start  PPC advertising
  1. Setting up an account and deposit funds.
  2. Create a keyword list
  3. Choose and setup an account with PPC search engines (Google, Yahoo) etc.
  4. Bidding on the ad placement
  5. Write your product or service related ad copy
  6. Setting up the landing pages for your ads
  7. Place the advertisement in the search engine

 

Making Money Through Google Adwords

                                                                                

Start making profits from your Adwords campaigns

 

 

 

The Benefits of PPC

Pay per click advertising has made other forms of online advertising, such as CPM (Cost Per 1000 impressions), banners and classified ads, pale in comparison. While they still have their place it is possible to spend money on these types of adverts and not see a single response in exchange.
 

Pay per click advertising is different. Your ad could be seen thousands of times by plenty of different people, but unless someone actually clicks on your advert you won’t pay a cent for the privilege. In truth, AdWords advertising is heralding a whole new age of cost-effective online advertising.

With AdWords PPC advertising you only pay if someone clicks on your ad. With normal offline advertising you have to pay for people to see your ad whether or not they respond.
 

Flexible : AdWords is flexible. If you have a new piece of content an ad can go up today – with organic SEO he may have to wait some time before he is listed on the first page of Google results.

Control Over Location : You can control the locations (countries, cities and even postcodes) and when (e.g. what time of day) his ads appear in relation to the keywords and sites he chooses. With organic SEO this is possible, but it is a lot of work and certainly not possible to choose a time!

Multiple Formats :with pay per click he can advertise on sites in many formats on the Google content network – this is normally faster and cheaper than going to each site individually.

Long Tail Keywords : most importantly, You can target ‘long tail’ keywords – three or four word keywords – these can be much harder to target with organic SEO. For instance guitar is a short tail keyword, learn guitar a mid tail keyword and learn guitar online is long tail. You can see that the words learn and online refine the search query which means you can deliver highly targeted ad copy.
                                     

Some Important Terms in AdWords
 

With Google AdWords you can bid for the keywords searchers use on Google and then pay for each click on your adverts. In other words, you pay per click.

The amount you pay per click is called your Cost Per Click (CPC). You can see ‘CPC’ (more accurately ‘Avg. CPC’ or average ‘CPC’) on the AdWords report below:
To help with the rest of the book I’ll explain some more of the terms in that report …

Clicks is the number of times a keyword’s ads have been clicked on.

Impr. (Impressions) is the number of times a keyword’s ads has been displayed.


CTR (click through rate) is the % of a keyword’s ads impressions that result in a click. If a keyword achieves a higher than 1% CTR then Google will improve that keyword’s ads’ positions and reduce the amount you pay per click.

Avg. CPC (average cost per click) is the average cost of all of a keyword’s or ad group’s clicks.

Cost is the total cost of clicks.

Avg. Pos (average position) is the average position your ads are displayed in on the Google search results pages. The ad shown at the top of page one of Google search results is position 1.

Conv. (1-per-click) (conversions) is the number of clicks that result in a conversion (no more than one conversion per click). You must define your own site’s conversions, e.g. a sale or an email sign-up.

Cost/conv. (1-per-click) is the average cost of all conversions (1-per-click), i.e. Cost/conv. (1-per-click).

Conv. rate (1-per-click) is the % of clicks that convert, i.e. conversions (1-per-click) divided by clicks.

You’ll have many new terms to learn throughout the book, and understanding them will help bring out the Technician in you.

 
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Posted by on February 13, 2013 in Google Adwords, PPC Advertising

 

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Email Marketing

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Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:
  • Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business
  • Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • Adding advertisements to email messages sent by other companies to their customers

Advantages

Email marketing (on the Internet) is popular with companies for several reasons:

An exact return on investment can be tracked (“track to basket”) and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.


Email Marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing.


Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.

Almost half of American Internet users check or send email on a typical day, with email blasts that are delivered between 1 a.m. and 5 a.m. outperforming those sent at other times in open and click rates.


Disadvantages


A report issued by the email services company Return Path, as of mid-2008 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered. Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States’ Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider’s acceptable use policy.



 
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Posted by on January 14, 2013 in Uncategorized

 
 
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