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Create Campaigns On Adwords
Choose the campaign type that’s right for you
As soon as you get started with your campaign setup, adwords asked you to pick a camapign type. This will decide which settings you see as you customize your campaign, like which types of ads you will design and where customers can see them.
Choose the relevant campaign type which is appropriate for your goals. Keep in mind that once you saved your campaign type, changing types further means some features may be hidden or deactivated.
Campaign Types
When you create a campaign, adwords ask you to choose a campaign type. It is depend upon campaign type that which settings adwords will show you as you create or edit your campaign, setting like budget and targeting.
Before choosing campaign type you will have to pick which networks you want to target your ads, There are three types of network. Search Network only, Display Network only, or both Search & Display Network.
1. Search and Display Networks
In this Network your ads will show on the Google Search Network, which includes Google Search, Shopping, Maps, and search sites that partner with Google, like AOL, as well as on Google sites like Gmail, YouTube, Blogger and Google Finance, This is a good way to reach widest set of possible customers.
2. Search Network only
In this Network your ads will show on the Google Search Network, which includes Google Search, Shopping, Maps, and search sites that partner with Google, like AOL.
3. Display Network only
In this network your ads will show on Google’s network of partner websites, as well as Google sites like Gmail, YouTube, Blogger and Google Finance.
Now you will have to choose which more specific subtype of campaign you want to create. If you want an effective campaign with least complications, Standard campaign type is good for you. Details of features of subtype of campaigns below.
Search and Display Network campaign types
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Campaign Type
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Summary
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Available Features
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Unavailable Features
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Standard
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Keyword-targeted text ads for Search and Display Networks
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Basic location targeting.
Basic bidding and budget settings.
Common ad text extensions to include a phone number, URL, location, or social link.
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Product ad extensions
Advanced social and experimental settings
Ad scheduling and ad delivery method options
Advanced location options
Advanced language targeting
Mobile app extensions
Advanced keyword matching
IP exclusions
The Display Network tab, which includes targeting methods such as managed placements, topics, remarketing, interest categories, and demographics
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All features
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All the features and options available for the Search and Display Networks
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All the standard settings, plus ad delivery methods and all ad extensions
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None
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Search Network only campaign types
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Campaign Type
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Summary
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Available Features
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Unavailable Features
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Standard
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Keyword-targeted text ads showing on the Google Search
Network.
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Basic location targeting
Basic bidding and budget settings.
Common ad text extensions to include a phone number, URL, location, or social link.
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. Product ad extensions.
Advanced social and experimental settings.
Ad scheduling and ad delivery method options.
Advanced location options.
Advanced language targeting.
Mobile app extensions.
Advanced keyword matching.
IP exclusions
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Product listing ads
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Ads promoting your product inventory from Google Merchant Center.
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Features and options essential to providing product details.
Advanced location options.
Product ad extensions
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Sitelinks.
Advanced social and experimental settings.
Advanced keyword matching.
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All features
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All the features and options available for the Search Network
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All the standard settings, plus ad delivery methods and all ad extensions
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None
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Display Network only campaign types
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Campaign Type
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Summary
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Available Features
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Unavailable Features
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All features
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All the features and options available for the Display Network.
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All the standard settings.
Option to target by operating systems, device models, carriers and wireless networks.
Ad delivery methods and all ad extensions.
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None.
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Mobile apps
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Ads on the
Google / AdMob network of mobile apps.
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Settings needed to reach users on mobile applications.
Option to target by operating systems, device models, carriers and wireless networks.
Ad scheduling and ad delivery method options
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Product ad extensions.
Advanced social and experimental settings.
Advanced location options.
Mobile app extensions.
Advanced keyword matching.
Sitelinks.
Advanced language targeting.
IP exclusions.
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Remarketing
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Ads targeting people who have previously visited your website
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Keyword and audience features needed to create a remarketing campaign.
Option to target by operating systems, device models, carriers and wireless networks.
Advanced social settings
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Advanced location options.
Product ad extensions.
Advanced keyword matching.
Mobile app extensions.
Advanced experimental settings.
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